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New ‘hipsturbia’ trend taking over


Millennials are settling down, having kids and moving back to the suburbs just like their parents – but they are creating a new type of suburbia which meets their very different lifestyle needs.
Urbanisation has long been touted as one of the primary trends of the 21st century, with increasing migration to cities, especially among young people, fuelling gentrification and densification but the predicted urban growth is being tempered by an unexpected emergent trend.
Identified as one of the major themes of the coming decade in the recently released Emerging Trends in Real Estate in 2020 report by Urban Land Institute and PwC, ‘hipsturbia’ is already making waves, transforming the very fabric of traditional suburban life.
In a n article by Private Property a Chief Executive Officer of a popular international estate agency was quoted to have said: “As millennials settle down and start families they are exchanging their urban dwellings for family homes in suburbia. However, for many, leaving the city to live a quiet suburban life is not through choice but rather of necessity due to compelling factors like affordability and being near good schools.”
And, as millennials have very different lifestyle requirements than generations before them, conventional suburbs generally fall far short of meeting their needs. Traditional suburbs were developed to optimise house and plot sizes, and being very car dependent, most have very few amenities within walking distance other than a convenience store and occasionally a park, but millennial suburbanites want a very different of landscape.
This generation wants the best of both worlds – the spaciousness of a suburban home with room for the kids to play and grow as well as the convenience and sociability of cosmopolitan urban life.
According a study on city migration patterns the growth of large cities has begun to slow in recent years whilst the growth of many smaller cities and towns has picked up pace.
Instead of worrying about how they will ever be able to afford an apartment in the city, millennials are shifting their focus to find ways in which to improve the suburbs and modify them to meet their needs. Although the hipsturbia movement is gathering momentum, it won’t happen across the board, according to the article. But suburbs with the right attributes which can be adapted to incorporate elements of city living will see renewed interest from developers and investors.
Although the traditional drawcards of suburbs remain the same, urban millennials have come to expect a high level of convenience that they don’t offer and to meet these demands, developers need to design their suburban communities with urban amenities in mind.